The objective was to create a collection that matures in sync with Noah and Kaya, ensuring its appeal to both parents who carefully select clothing for their children and teenage boys seeking something unique, cool, and stylish.
As Creative Director, my goal was to convey the company’s values and present the brand as your go-to place for stylish, environmentally conscious essentials for kids.
Fun Fact: Noah and Kaya, the boys, have been involved in every step of the design process, from color combination to giving their feedback on how the fabric feels against their skin. They also suggested inserting kneepads on their sweatpants for extra protection when playing extra rough. It felt natural to have them as the face of the brand.
Credits: Creative Direction: Melisa Osorio | Art Direction & Styling: Julio Dávila | Photography: Alex Neumann