Copper, a chemical element renowned for its antimicrobial properties, plays a vital role in inhibiting bacterial and fungal growth. The CopperWear Company champions copper as a pivotal solution to address both Climate Change and Public Health concerns, offering a cost-effective approach through fashion and homeware.
As Creative Director, my mission was to develop a luxury brand that educates consumers and encourages them to integrate copper-based products into their lifestyle choices. By showcasing the versatility of copper in everyday life, the aim was to position the company as a trendsetter in the fashion industry, making copper the coolest choice for conscious consumers.
